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We are focused on applying the best practices to truly understand unique communities and respectfully reflect that understanding in the built environment.
Our mission is to help our clients become distinct, not extinct, through smart branding. Our job is to make visible your organization's strategy and project an enhanced commitment to a clear and comprehensible vision. Our vision is to symbolize the corporate ethos, its attitudes, so that everyone who works for the organization can share the same spirit and then communicate it to all the people who deal with the organization.
Our Master Planning Approach
Our branding experience and process provide the platform on which the vision, strategies and tactics for the development project are built, whether for a thematic district, a corporation, an institution, or a unique product or service.
In order to produce the most effective branding solutions, we conduct extensive background research and develop a deep knowledge base about our client's position. We review your strengths and weaknesses in the marketplace, your history, customers and investors, as well as how your organization is perceived by insiders and outsiders. We gain a comprehensive understanding of your organization's philosophies, cultures and specific goals.
We also review the competitive environment to determine opportunities for differentiation. With this information we draft the strategic plan. This is the only way to avoid designing from preconceived ideas. A branding process focuses on the PR value of the organization and its deeper connection with its constituents. Our job is to find an authentic, core message that will remain true for the organization or product for as long as it exists.
Critical components of our branding process include:
- Articulating the brand strategy
- Revealing the timeless essence of the brand
- Maximizing functionality
- Translating complex ideas into understandable visuals
- Building community consensus
- Consistently applying the brand graphics |
