CASE STUDIES
A brand identity system must be so much more than words and images.
It must tell a story that honors the heritage of a place and engages the present while embracing the future, so that it can become an intrinsic part of the community’s culture and identity.

Form Follows Culture: Bennett Peji Design Specializes in a Cross-Cultural Approach to Distinctive Branding with Case Studies from the US, China, Mexico and the Philippines.

We are focused on applying the best practices to truly understand unique communities and respectfully reflect that understanding in the built environment.

What are the perceptions and stereotypes of the place?
We do a comparative analysis of other related cities or districts to determine where the opportunities for differentiation are.

We uncover the heritage and unique qualities of your community in order to make its identity central to the development plans of your city or district – to serve as the platform on which the strategies and tactics of the organization are built.

We bring to light the key ingredients that help cities and districts become and remain relevant and competitive in the face of constant change.
We work with the community to establish a foundation that:
1. Creates a distinct and authentic sense of place
2. Weaves together the places, businesses, people and their stories
3. Helps restore the pride of local culture and history
4. Enhances the city’s ability to attract business and residential investment.

It is always about honoring the city’s heritage while embracing the future. Because the resulting identity will last a long time, it must be relevant to the younger generation and the next generation. Ultimately, they are the ones who will need to find real meaning in the identity.  

Our job is to properly reflect the richness and diversity of the community while creating an identity that encompasses a compelling truth about why you should invest your future in the place.

We are especially sensitive to multi-cultural communities, and work very hard to develop an identity that embodies the mutual values, challenges and aspirations that we have in common.