Morgan Square Logo Morgan Square Wayfinding
Morgan Square Banners

Downtown National City, Brand Identity Project
In a vision to put National City "on the map", Bennett Peji Design was hired to lead an aggressive identity revitalization plan. We conducted community workshops and design charettes that have resulted in a bold new name and graphics for downtown National City. The new identity system includes the logo and design guidelines, stationary, kiosks, banners, gateways, and wayfinding system.

City of Carlsbad Filipino Village Filipino Village Asian Pacific Historic District MAAC FeRichi The Scripps Research Institute Gawad Kalinga Fehlman LaBarre New Americans Museum
Point Loma Nazarene University Rancho Bernardo Morgan Square The South County Art Center Baja California Missions Foundation Paradise Valley Hospital San Diego Workforce Partnership US Grant
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